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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
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Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value
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E-Logistics: Managing Digital Supply Chains for Competitive Advantage
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Global by Design: How to Create Innovations That Scale, Travel, and Transform
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Where Are the Customers' Yachts?: Or a Good Hard Look at Wall Street: 32
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